Level 9 NFQ · Postgraduate Diploma · TU Dublin
The cutting edge of SportsTech
A Technology Ireland DIGITAL Skillnet programme, delivered by TU Dublin in partnership with SportsTech Ireland
Applications close 31 July. Programme starts September 2026.
Get the SATI programme brochure
In partnership with
Who it's for
Built for professionals ready to lead.
SATI is for ambitious people in and around sport who want to lead technology-driven change, not just observe it. Two cohorts in, our alumni span sport, gaming, media, performance science and consulting.
Individual learners
- Data and analytics professionals in sport who want to lead AI adoption and drive strategic impact
- Technology leaders building AI and data capability in sporting organisations
- Performance analysts seeking to lead, not just deliver
- Professionals pursuing a career in AI and SportsTech innovation
- Sports organisation professionals driving digital and AI-led change from within
- Consultants advising sports organisations who want deeper AI and data expertise
Sponsoring organisations
- Sports organisations and federations building internal data and AI capability
- Betting and gaming companies developing AI-fluent leadership teams
- Technology businesses with sports and media clients
- Performance and athlete development organisations
- Sports consultancies investing in senior talent
- Any organisation where AI and data literacy at leadership level creates commercial advantage
Personalise
How can this impact your career
Tell us a little about yourself and we will show you what SATI looks like for someone in your situation.
I always wanted to do more in analytics. The group is really great and I learned a lot from people with different industries and different sports, different backgrounds. I really liked the design thinking, that was something I really, really liked.
What makes this programme special is the connections you build with your classmates. We learn as much from each other as we do from the lectures, discussing challenges, sharing experiences, supporting one another through the course. It has created this incredible sense of community and given me much more confidence.
Each module applies new ways of critical thinking and tangential learning, which have benefited my business in more ways than one.
Curriculum
Seven modules. One strategic advantage.
Every module is built for leaders who direct data and technology strategy. No coding required, analytical and critical thinking throughout.
Digital transformation and sports ecosystems
Explore how AI, data and emerging technologies are reshaping SportsTech businesses. Learn to evaluate, integrate and lead the adoption of new tools to create efficiencies, unlock revenue and drive innovation across the sports ecosystem.
Taught by industry
Sports intelligence platforms
Discover how sports intelligence platforms aggregate and apply data to surface trends, predict outcomes and inform decision-making. Examines their role in business integration, AI-driven insight and competitive advantage.
Taught by industry
Data strategy and architecture
Learn how data-driven and AI-ready decision-making fuels competitive advantage. Covers data flows, architecture thinking and the tools needed to extract real insight from large, complex sports datasets, built for leaders.
Evolving technologies in sport
Understand how AI, IoT, VR/AR, 5G and emerging fan engagement platforms are transforming the industry. Build the frameworks to evaluate and adopt new technologies before competitors do.
Taught by industry
Strategy and business models
Gain the frameworks and tools needed to develop and commercialise data and AI-driven products and services. Understand how data shapes business value and how to craft validated commercial strategies.
Taught by industry
Sport and human factors
Understand how AI and data tools interact with human behaviour, cognitive load and decision-making. Critical for leaders building data products that coaches, analysts and staff actually adopt and trust.
Taught by industry
Applied design thinking
Harness design thinking, a transformative approach to problem-solving in business and society. Equips you with the skills, tools and perspectives to drive innovation effectively in AI and data-led environments.
Taught by industry
Peer insight
Speak to an alumni.
Want an unfiltered view from someone who has done the programme? Leave your details and we will put you in touch with an alumni from your background.
Open evenings
Hear it from the cohort, not just the brochure.
We run regular sessions where you can meet current learners and guest lecturers before you commit to anything.
Fees and funding
More accessible than you might expect.
Technology Ireland DIGITAL Skillnet co-funding is available for eligible participants, significantly reducing the cost of the programme.
Net fee with 40% Technology Ireland DIGITAL Skillnet co-funding applied for eligible participants.
Check your eligibility
The programme team
A direct line, not a process.
Iddo manages the SATI programme end to end: recruitment, partnerships, delivery and graduate outcomes. Every prospective applicant speaks with him directly. He is not a gatekeeper; he genuinely wants to work out whether the programme is a good fit before anyone commits.
Kieran chairs the SATI programme and brings academic leadership and industry expertise across sports analytics and technology. He oversees curriculum design, module delivery and the integration of industry partnerships into the learning experience.
FAQs
Common questions.
Applications close 31 July 2026
Ready to lead the next wave of change in sport?
The September 2026 cohort has limited places. The conversation with Iddo takes 15 minutes and there's no commitment. Start there.
Or email directly: iddo.diamant@tudublin.ie · +353 89 607 5032